Free guides · Amazon Germany
Germany is the biggest e-commerce prize in Europe — and the easiest place to get your listings quietly suppressed, fined, or sued if you're based outside the EU. These are the four rules that catch foreign sellers, each explained in plain English, plus the free course that ties them together.
Start here · Free course
The full picture in one place — the four compliance rules that get sellers suspended, the advertising trap that invites lawsuits, and why a "correct" translation still loses sales. Six short lessons, plus a downloadable PDF.
Read the course →🔴 Now in effect · since 27 Jul 2026
Titles now cap at 75 characters (amazon.de included), with a new 125-char Item Highlights field — and Amazon's AI is rewriting over-length titles. 62% of sellers have already had one rejected. What changed, the German squeeze, and how to fix a rejected title.
Read the fix guide →⏰ Live now · In effect 12 Aug 2026
Amazon is now verifying your packaging-EPR registrations in every EU country you sell in, with no grace period, and deactivating the listings that don't clear. What PPWR requires, and the fastest path back if a market just went dark.
Read the guide →The four rules, in depth
Amazon pulled your listing with no warning? For non-EU brands it's usually GPSR — a missing Responsible Person on the listing. What it is, who can be yours, and how to fix it.
Read →Store one box in Germany and you owe VAT from the first sale — no threshold for foreign sellers. Why OSS won't save you, how Pan-EU multiplies it, and what to do first.
Read →Two separate German registers Amazon checks before you sell — LUCID for packaging, Stiftung EAR for electronics. Who needs which, and how to register.
Read →A single unsourced "Testsieger" or "Nr. 1" claim can draw a cease-and-desist from a competitor's lawyer. The German advertising-law landmines in US copy, and how to stay clear.
Read →Beyond compliance · Conversion
Your German listing can be grammatically correct and still read like a machine wrote it — quietly costing you sales. The tells a native spots in one second, a real before/after, and how to close the gap.
Read the localization guide →Send one ASIN and I'll run a free compliance check across all four — GPSR, VAT, EPR and ad claims — plus whether the German copy is costing you sales. One page back, no pitch, no signup.
Get my free audit →